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Exporting dried fruits and nuts from Afghanistan to Finland : Busniess plan for a new company

Zarmal, Ajmal (2009)

 
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Zarmal, Ajmal
Laurea-ammattikorkeakoulu
2009
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-200906053736
Tiivistelmä
Laurea University of Applied Sciences Abstract
Laurea Leppävaara
Degree Programme in Business Management
International Business-to-Business Marketing



Ajmal Zarmal

Exporting Dried Fruits and Nuts from Afghanistan to Finland; Business Plan for a New Company

Year 2009 Pages 51

The objective of this thesis is to create a business plan for a small-sized company named Paktia that will be specialised in export of dried fruits and nuts from Afghanistan to Finland.

The main purposes of this study are to define whether this business plan is profitable and to function as a manual for inaugurating and operating a company. The author of the thesis is planning at evaluating different aspects that are related to business planning in international trade organisation. He intends to obtain a wider picture of business planning in general and its practical part. The author’s own learning objective is to use in practice the knowledge obtained during the study in Laurea University of Applied Sciences.

The fundamentals of business planning are outlined in the theoretical framework. This study’s theoretical objective is to define the concepts of business planning, to create a general understanding of the relevant theories of a business plan and the offer a theoretical base for the empirical section. This study’s empirical objective is to construct a business plan for a new company by analyzing the theoretical section, literature, Internet sources and the author’s own knowledge. The thesis represents the main objectives and strategies of business plan, defines the possible competitors and potential customers. The market and industry analysis, financial plan, marketing plan and SWOT-analysis are included in the plan as well.

As this study is a qualitative research, it was operated as a dissertation-type case study. The sources used in the research are formed of interviews, literature and internet sources related to the topic.

As a learning process the study was beneficial to the author. Most possibility the knowledge gathered through analysis of this topic and writing the business plan for a new company will be used by the author in the future when establishing the company.


Key words Business plan, new company, export and import process, international trade, SWOT analysis, customer analysis, strategic analysis
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