How to market Kymenlaakso University of Applied Sciences and increase its competitiveness in Chinese market in order to attract more Chinese degree students.

Abstract

With the increasing number of Chinese students studying abroad, more and more Chinese students and their parents consider such an opportunity nowadays. The competition among international education services in different countries has become fierce. This thesis suggests guidelines how to utilize one of the strategies to attract more potential Chinese degree students to Kymenlaakso University of Applied Sciences.

The main objective of the thesis was to find out how to attract more Chinese students by promoting and increasing competitiveness of Kymenlaakso University of Applied Sciences in Chinese market through cooperation with Chinese go-studying-abroad agencies