Tourism Product Development : Case: Christmas Tourism - Kuhmo Kalevala Spirit Christmas Village
Golotina, Irina (2011)
Kajaanin ammattikorkeakoulu
2011
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011121318212
https://urn.fi/URN:NBN:fi:amk-2011121318212
Tiivistelmä
Kuhmo Kalevala Spirit Christmas Village offers to its customers the experience of local folklore as a unique possibility for a Christmas adventure, taking place in winter season. All year around, Kalevala Spirit Oy offers services mainly for foreigners, but for local customers, as well. In winter season it attracts Russian tourists, who visit Vuokatti, with this Christmas adventure for families.
The purpose of this thesis was to identify gaps in services of Kuhmo Kalevala Spirit Christmas Village. The thesis was planned to help to improve the current services and create new ones for winter season tourists.
The theory of this study discusses product development in tourism industry. Additionally it discusses Finnish tourism industry with concentration on incoming Russian tourists. The theory supports identification of the company's present situation and areas of development.
The empirical part studies the company's current situation. The survey was organized to collect customers feedback and opinion through questionnaire. Questionnaire consists of quantitative and qualitative questions. Throughout season Winter 2010 was collected 52 questionnaires. Furthermore, it explains the survey results.
The appendices include the survey's questionnaires in English and Russian, as well as explanation of excursions to the Christmas Village.
The purpose of this thesis was to identify gaps in services of Kuhmo Kalevala Spirit Christmas Village. The thesis was planned to help to improve the current services and create new ones for winter season tourists.
The theory of this study discusses product development in tourism industry. Additionally it discusses Finnish tourism industry with concentration on incoming Russian tourists. The theory supports identification of the company's present situation and areas of development.
The empirical part studies the company's current situation. The survey was organized to collect customers feedback and opinion through questionnaire. Questionnaire consists of quantitative and qualitative questions. Throughout season Winter 2010 was collected 52 questionnaires. Furthermore, it explains the survey results.
The appendices include the survey's questionnaires in English and Russian, as well as explanation of excursions to the Christmas Village.