East African Tourism Opportunities for the Finnish Market: Development of Joint Marketing Strategy for the Nordic Travel Fair 2013.
Njenga, Joyce; Alexander, Jacklyne (2012)
Njenga, Joyce
Alexander, Jacklyne
Laurea-ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201201251633
https://urn.fi/URN:NBN:fi:amk-201201251633
Tiivistelmä
This study is a part of the final stages which are comprised in Tourism Management degree in Laurea University of Applied Sciences. As Kenyan students studying in Finland, we have noticed a potential market for East African tourism products in Finland and all of Scandinavian countries. Armed with this knowledge, we decided as part of our thesis to do a study addressing the opportunities for East African Hotels and Tour Operators to market their services and products in Finland through a joint marketing system.
This study is aimed at achieving two goals, which are, to explore the willingness and readiness of these companies to participate in the annual Nordic travel fair that is held every January in Helsinki and present their companies to the other participants. This event draws participants from all Scandinavian and other European countries. Taking part in this event is a great way of creating awareness of their existence and their services to this part of the world, and with the proper support and persistence, it can yield tremendously
Secondly, a development of a joint marketing strategy for the travel fair 2013. The strategy will mainly concentrate on building up a model stand for presenting participating East African companies.
This study was conducted by contacting most of the leading Tour Companies and Hotels and delivering to them an email with details on Nordic travel fair and a questionnaire.
This study is aimed at achieving two goals, which are, to explore the willingness and readiness of these companies to participate in the annual Nordic travel fair that is held every January in Helsinki and present their companies to the other participants. This event draws participants from all Scandinavian and other European countries. Taking part in this event is a great way of creating awareness of their existence and their services to this part of the world, and with the proper support and persistence, it can yield tremendously
Secondly, a development of a joint marketing strategy for the travel fair 2013. The strategy will mainly concentrate on building up a model stand for presenting participating East African companies.
This study was conducted by contacting most of the leading Tour Companies and Hotels and delivering to them an email with details on Nordic travel fair and a questionnaire.