SME surviving the global recession (SEK Oy)

Abstract

The global recession which triggered during the late 2007 until end of 2009 resulted many established business to turn into bankruptcy and foreclosures. So the firm had to apply special kind strategy to cope with the crisis. The thesis will have a closer look at the same situation.

The purpose of this study is to find the changes in business strategy that SEK Oy made during the recession period and how did they overcome the situation. A qualitative study was conducted to find the changes in the business strategy that was made. I had a direct interview with Mr. Marco Mäkinen, CEO of the company, and all my questions were replied by face to face interview.

The result shows that changes that were made during the recession period were a very wise decision. Their changes in the strategy were the one and only reason that was supporting the growth of their company. And finally the thesis is concluded with the conclusion of the thesis and recommendation for SEK OY.