Haku

In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...

The thesis is conducted with the purpose to investigate the influence of video teaching in music cognition of learners at the early ages. 150 participants from various music training organizations including schools, ...

This study examines open innovation (OI) management practices on 3 crowd-based innovation management platforms: Imaginatik, Spigit and 100%Open. The main aim of this study is to analyze managerial approaches to knowledge ...

In this world of growing social media usage, companies need to adopt social media strategies to create relationships with consumers. This study aims to investigate what features of brand posts enhance engagement on Facebook ...

This master thesis was based on a case study, a small entrepreneur and part-time photographer. Company X uses Instagram as a platform and tool, though has not yet succeeded in achieving the desired end-result from the use, ...

ABSTRACT Hate speech has become a problem in society as it threatens peaceful coexistence. This research studies the experiences of members of the Finnish media in countering hate speech in Finland. This study focuses on ...

The thesis investigates how the project managers govern their relationship with the media when introducing new technology to the public. The aim is to identify how the project managers view their and media’s roles and if ...

This thesis explores the professional boundaries between journalism and social media influencing. Since the arrival of social media, influencers have emerged in the journalistic sphere of producing and disseminating ...

This study is based on the website service development. It analyses how a change strategy may be managed for a website based on user preferences and recommendations. The aim of the study is to provide recommendations as ...

The market of virtual technologies (Augmented, Mixed and Virtual Reality) is anticipated to grow exponentially. Technological development and high-speed 5G mobile connections will accelerate the growth within the next few ...