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Influencing millennials: Key components for an effective influencer marketing campaign
(2019)
In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...
The impacts of video teaching on the music cognition of children.
(2019)
The thesis is conducted with the purpose to investigate the influence of video teaching in
music cognition of learners at the early ages. 150 participants from various music training
organizations including schools, ...
Open Innovation Management on Crowd-based Platforms: An Analysis of Managerial Approaches to Knowledge Sharing, Crowd Control and Intellectual Property Protection
(2019)
This study examines open innovation (OI) management practices on 3 crowd-based innovation management platforms: Imaginatik, Spigit and 100%Open. The main aim of this study is to analyze managerial approaches to knowledge ...
Way to an Engaging Brand Post: Case Study Savanni.com Facebook Brand Page
(2019)
In this world of growing social media usage, companies need to adopt social media strategies to create relationships with consumers. This study aims to investigate what features of brand posts enhance engagement on Facebook ...
Social Media Marketing On Instagram : Case study : company X
(2020)
This master thesis was based on a case study, a small entrepreneur and part-time photographer. Company X uses Instagram as a platform and tool, though has not yet succeeded in achieving the desired end-result from the use, ...
The experience of Finnish media in countering hate speech
(2020)
ABSTRACT
Hate speech has become a problem in society as it threatens peaceful coexistence. This research studies the experiences of members of the Finnish media in countering hate speech in Finland. This study focuses on ...
Introducing Robot Buses to the Public : Project managers’ views on media relations in Finland, Norway and Poland
(2020)
The thesis investigates how the project managers govern their relationship with the media when introducing new technology to the public. The aim is to identify how the project managers view their and media’s roles and if ...
#instajournalism : The Boundaries of Journalism in the Age of Social Media Influencing
(2019)
This thesis explores the professional boundaries between journalism and social media influencing. Since the arrival of social media, influencers have emerged in the journalistic sphere of producing and disseminating ...
Managing a Change Strategy for a website using Service Design and Human-Centred Design : A case study of Teknos´ Designer Services´ website
(2019)
This study is based on the website service development. It analyses how a change strategy may be managed for a website based on user preferences and recommendations. The aim of the study is to provide recommendations as ...
The Feeling of Immersion in Location-Based Augmented Reality Setting : Case: City Stories Helsinki
(2019)
The market of virtual technologies (Augmented, Mixed and Virtual Reality) is anticipated to grow exponentially. Technological development and high-speed 5G mobile connections will accelerate the growth within the next few ...