The Online Event Experience - Discovering the elements of a successful online participant event

Abstract

Especially after the COVID-19 pandemic, online events have become increasingly popular option for event organisers. However, online events are still perceived often as the “plan B” when physical face-to-face cannot be arranged. This thesis focuses on the online event participant experience and aims to identify key elements that make the online event participant experience successful. The results of this thesis are based on case example of online events, material provided by the event organisers post-event and participant evaluation survey replies. The research method used in this study is descriptive research method. This research mainly focuses on scientific events and congresses organised as online events after the pandemic hit in 2020, but the findings of this research can be useful for all event organisers. As part of the results, this thesis also provides recommendations for online event organisers.