How to export Fengyuyi nature's golden sweetener into Finland

Abstract

Exporting can be a profitable way of expanding business, spreading risks and reducing the dependence on the local market. Therefore, it is significant to study how to export Fengyuyi Nature’s Golden Sweetener into other countries. The objective of this study is to design an operational export plan for Fengyuyi Co. towards its honey through three major aspects: the global honey trading situation, the orientation of Fengyuyi Co. and the export of Fengyuyi honey to Finland. The explorative study is made up of qualitative method by interviewing Fengyuyi Co. and Hangzhou Green Forever Apicultural Company in China. Another two questionnaires were completed in Luotaistuote and Life Co., Kouvola, Finland. It helps us better understand the differences between Chinese and Finnish honey market. PEST analysis, SWOT analysis, Benchmarking are used in the thesis. It is reliable under the relative theoretical study and the empirical information collection and cooperation among the companies. The results of the analysis will present the price and package of Fengyuyi honey plan to be launched in Finland market, and states what the company learned from competitors both in Finland and in China, as well as the two ways of exporting. The different phases of Fengyuyi honey exporting and the various EU requirements, Finland requirements, China limits and the exporting problems will be discussed and relevant suggestions like how to produce the good honey and follow the rules will be provided.