ANALYSIS OF CUSTOMER SATISFACTION OF A SPORT STORE : CASE: SPORTIA KT-SPORT KUUSANKOSKI
Cui, Dan (2010)
Kymenlaakson ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201205097151
http://urn.fi/URN:NBN:fi:amk-201205097151
Tiivistelmä
ABSTRACT
KYMENLAAKSON AMMATTIKORKEAKOULU
University of Applied Sciences
Business, kouvola
Dan Cui Analysis of customer satisfaction of a sport store
Case: Sportia KT-Sport Kuusankoski
Bachelor’s Thesis 29 pages + 6 pages of appendices
Supervisor Minna Söderqvist
Kai koski (International marketing)
February 2010
Keywords Customer satisfaction, customer loyalty, profit
With the globalization of the world economy, sport businesses are becoming increasingly significant. There are many sport shops in Finland. Two big competitors are INTERSPORT and Sportia. How to survive under this environment is private ventures should consider about.
This thesis, from the perspective of the marketing point of view, is aim to attract more women and young customers to buy KT-SPORT (Kuusankoski) products after it joined the Sportia group. By collecting main points from customers, this thesis is to analyse the present situation and the existing problems.
The theoretical part is focusing on the knowledge of the service marketing, combining the service and the customer loyalty, making evaluation through the present situation, helping the store to find out the way to improve customer satisfaction and increasing customer loyalty for the purpose of earning more profits in the future.
KYMENLAAKSON AMMATTIKORKEAKOULU
University of Applied Sciences
Business, kouvola
Dan Cui Analysis of customer satisfaction of a sport store
Case: Sportia KT-Sport Kuusankoski
Bachelor’s Thesis 29 pages + 6 pages of appendices
Supervisor Minna Söderqvist
Kai koski (International marketing)
February 2010
Keywords Customer satisfaction, customer loyalty, profit
With the globalization of the world economy, sport businesses are becoming increasingly significant. There are many sport shops in Finland. Two big competitors are INTERSPORT and Sportia. How to survive under this environment is private ventures should consider about.
This thesis, from the perspective of the marketing point of view, is aim to attract more women and young customers to buy KT-SPORT (Kuusankoski) products after it joined the Sportia group. By collecting main points from customers, this thesis is to analyse the present situation and the existing problems.
The theoretical part is focusing on the knowledge of the service marketing, combining the service and the customer loyalty, making evaluation through the present situation, helping the store to find out the way to improve customer satisfaction and increasing customer loyalty for the purpose of earning more profits in the future.