"Gauli, Rabin" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu
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How to build successful city brands? : Case Cities: San Francisco and Los Angeles
Gauli, Rabin; Hyytiäinen, Sonja; Nadan, KumarSingh (HAAGA-HELIA ammattikorkeakoulu, 2014)The idea of place branding has received a wide attention in the recent years and has now grown beyond slogans and ad campaigns. This thesis aims at finding the key competences for successful place branding and the factors ...