Haku
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Designing compelling accommodationscapes: Testing a framework in a rural context
(SAGE Publications, 2020)
Well-designed experiencescapes are deemed a key factor in the marketing of tourist experiences aiming at positive tourists’ responses. However, this aspect has been underrepresented in empirical research focused on ...
Negative memorable experience: North American and British Airbnb guests’ perspectives
(Emerald, 2020)
Abstract
Purpose – This paper aims to explore the components of a negative memorable Airbnb experience.
Design/methodology/approach – Two studies of North American and British nationals were conducted
online using an ...