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How to use inbound marketing to increase organic website traffic : Case: Youredi
(2019)
Generating high-quality website traffic is one of the prerequisites to be able to attract people with a specific interest to a webpage and convert them into high-quality leads. To acquire leads, in the digital age, companies ...
Developing organic digital marketing processes in SMEs: A single-case study of a Finnish SME
(2019)
This thesis has two main objectives: 1) To determine the methods, tools and considerations needed to implement effective organic digital marketing and then relate them back to SMEs through a three-phase process model, ...