Package Design for a Nature-Based Tourism Company
Lammila, Elsi (2012)
Lammila, Elsi
Kymenlaakson ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205117737
https://urn.fi/URN:NBN:fi:amk-201205117737
Tiivistelmä
The objective was to design a concept of ecological coffee packaging for a nature- based tourism company. The package design had three main aspects to consider: enhancing the brand of the company, environmental friendliness, and functionality.
The project’s purpose was to extend the brand’s usage into product and service areas which had not previously been explored. The goal was to develop the company’s brand recognition by package design. The aim was to determine ecological packaging solutions, and find the balance between ecological, functional and attractive packaging.
The design was carried out following a standard design process. The commissioner provided demographic and practical information. Information about ecological materials, packaging coffee, and package design in general was gathered from shops, web pages, interviews, studies, and books.
A package is a powerful tool for a brand, because it is tangible, and therefore reaches the customer on many levels. There can be more than one functional package design solution for one product. The balance of what is ecological depends on the case; how and where the product is used.
The project’s purpose was to extend the brand’s usage into product and service areas which had not previously been explored. The goal was to develop the company’s brand recognition by package design. The aim was to determine ecological packaging solutions, and find the balance between ecological, functional and attractive packaging.
The design was carried out following a standard design process. The commissioner provided demographic and practical information. Information about ecological materials, packaging coffee, and package design in general was gathered from shops, web pages, interviews, studies, and books.
A package is a powerful tool for a brand, because it is tangible, and therefore reaches the customer on many levels. There can be more than one functional package design solution for one product. The balance of what is ecological depends on the case; how and where the product is used.