Establishing an oriental business in Finland : case: start-up Vietnamese handmade home-textiles company
Quy Loan Duong-Saarits, Danh (2012)
Quy Loan Duong-Saarits, Danh
Lahden ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205148016
https://urn.fi/URN:NBN:fi:amk-201205148016
Tiivistelmä
Business life is an adventurous trip which contains abundant challenges and hindrances to overcome. Therefore, in order to pave the way for entrepreneurs to business life, business plan is invented as a prerequisite for establishing a company. Being fully aware of this truth, the author attempts to compose this thesis as an applicable business plan for a start-up company which is developed from a discovered potential business idea. The thesis aims at evaluating whether Finland is a promising target market for Vietnamese handmade home-textiles products such as Hoi An lanterns, lotus lamps and handmade embroideries or not.
This study is conducted by qualitative research method, case study and deductive method. Information is gathered from interviews, academic publications and online sources. Under the light of theoretical framework as business planning process and business model Canvas, collected information is thoroughly analyzed.
The start-up company will generate revenue via B2C channel as eShop and through B2B channels such as importing agent for wholesalers, retailers and restaurants. Flexibly, connecting Finnish customers to Vietnamese business partners is another profit-yielding method. Upgrading this local oriental business into the international business level is the plan’s future prospect. Besides, relevant facts about Vietnam, Finland and their handicraft industries are presented. In addition, business model Canvas is discovered as an effective alternative for designing an enterprise’s operation.
The outcome of this thesis is the positive conclusion for launching the business in real. However, it is advisable to conduct further related studies. The collected market information, under the author’s observation, pinpoints the sufficient demands for mentioned products. Despite the harsh competitive environment in Finland, the company has strong chance to survive as product exoticness, quality and price are the main competitive edges.
This study is conducted by qualitative research method, case study and deductive method. Information is gathered from interviews, academic publications and online sources. Under the light of theoretical framework as business planning process and business model Canvas, collected information is thoroughly analyzed.
The start-up company will generate revenue via B2C channel as eShop and through B2B channels such as importing agent for wholesalers, retailers and restaurants. Flexibly, connecting Finnish customers to Vietnamese business partners is another profit-yielding method. Upgrading this local oriental business into the international business level is the plan’s future prospect. Besides, relevant facts about Vietnam, Finland and their handicraft industries are presented. In addition, business model Canvas is discovered as an effective alternative for designing an enterprise’s operation.
The outcome of this thesis is the positive conclusion for launching the business in real. However, it is advisable to conduct further related studies. The collected market information, under the author’s observation, pinpoints the sufficient demands for mentioned products. Despite the harsh competitive environment in Finland, the company has strong chance to survive as product exoticness, quality and price are the main competitive edges.