Event Planning
Ma, Yao (2012)
Kymenlaakson ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012052810248
https://urn.fi/URN:NBN:fi:amk-2012052810248
Tiivistelmä
Organizing events is playing a significant role at today’s Event Marketing industry. It is also a magnificent tools reputing, internationalizing today’s Finish Universities of Applied Sciences.
The aim of the thesis is to demonstrate the necessity of using events to target Na-tional Community. Organizing an evening program during the Annual Symposium ”Developing the Business Education at Universities of Applied Sciences’’ will be given as a case study.
The personal experiences of the coordinator are studied as the methods used to car-ry out the research.
The result of study was using event as a tools to target national community, raising brand image and organization’s profile of Kyamk University of Applied Sciences that is efficient, reactive and productive.
The aim of the thesis is to demonstrate the necessity of using events to target Na-tional Community. Organizing an evening program during the Annual Symposium ”Developing the Business Education at Universities of Applied Sciences’’ will be given as a case study.
The personal experiences of the coordinator are studied as the methods used to car-ry out the research.
The result of study was using event as a tools to target national community, raising brand image and organization’s profile of Kyamk University of Applied Sciences that is efficient, reactive and productive.