Social Commerce : the underlying trend of social commerce
Shen, Yuhua (2012)
Lahden ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012052810255
https://urn.fi/URN:NBN:fi:amk-2012052810255
Tiivistelmä
The purpose of this thesis is to figure out the underlying trend of social commerce from users' perspective. E-commerce is not a new concept for everyone, so this study will pay more attention to social network side and attempt to figure out how SNS impacts E-commerce activities. The analysis will be conducted from two aspects, the user’s expectations and the user’s experiences.
In the theoretical part of this thesis, following concepts including the basic knowledge of Web 2.0, SNS (Social Network Sites), E-commerce forms and development, and also the key point – social commerce will be covered. Compared to the theoretical part, the empirical section combines qualitative and quantitative approaches for analysing the data collected by the survey mainly based on two case studies.
The result of this study is that most users in a certain group have accepted the social commerce. However, it should keep the positive function – sharing and communication in original SNS, and improve in the future.
In the theoretical part of this thesis, following concepts including the basic knowledge of Web 2.0, SNS (Social Network Sites), E-commerce forms and development, and also the key point – social commerce will be covered. Compared to the theoretical part, the empirical section combines qualitative and quantitative approaches for analysing the data collected by the survey mainly based on two case studies.
The result of this study is that most users in a certain group have accepted the social commerce. However, it should keep the positive function – sharing and communication in original SNS, and improve in the future.