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Improving the supply chain management for car spare parts

Rynty, Lina-Anna (2012)

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Rynty, Lina-Anna
Laurea-ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205117712
Tiivistelmä
This research was carried out in spring 2011 in LaureaUniversity of Applied Sciences in collaboration with one of Finland’s car companies Simetron. The company has been specialized since its establishment in 1997 in the import and retail of passenger and commercial vehicles. The automotive industry is a competitive sector, where competitiveness and profitability are affected by many factors, such as car sales, distribution, maintenance, and spare parts prices. The more a company is able to operate effectively in these marginal conditions, the stronger the competitive position it will have.

The main office of Simetron is located in Helsinki Herttoniemi and the company has a turnover of more than300 million euro and employs XXX people. Business operations began in 1997 with the import of Suzuki cars. Several years later business was expanded to cover car retail and in 2000 the distribution of Hyundai vehicles was started. The Simetron Group is part of the international Bassadone Automotive Group.

The purpose of this thesis was to research the logistical chain of the company. The marketing of car spare parts prices research was a foundation. During this project, a clear view of the demand and requirements of Simetron has been obtained. Furthermore, the intention was also to develop suggestions for improving the logistics supply chain for spare parts. This e purpose could be summarised as identifying the main competition car model and the composition of the spare part cost and determining if the price formation can be affected by improving the logistics chain.

If the companies can make relevant information available in an effective way they will have a more efficient supply chain and lower costs. The objectives of the thesis are to provide the company with recommendations for ways to reduce problems in the pricing of car spare parts through increased visibility in the supply chain, and also to estimate the impact of these solutions.The empirical results are evaluated as theoretical framework consisting of applicable supply chain theories.

Research information was collected by interviewing people considered important to the study, and in this respect qualitative research were used. This method was chosen for its usefulness sin facilitating the in-depth probing of personal opinions, beliefs, and values to provide rich and detailed information. It is also flexible and useful at uncovering hidden issues. The author was working in the company during this research process.

The results of the research have present different ways of saving costs. Furthermore, the task was to find problem areas or errors from logistical supply chain in order to improve the system. Suggested areas for improvement were presented in order to get a better match between the company’s demand price and selling price.
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