Supply Chain Management Challenges in Russian Retail Market Case company: Tokmanni Oy

Abstract

With the fiercely increasing competition over raw materials between different industries, a complete scope of supply chain management has become necessary. Firms dedicate their resources and personnel to improve flexibility and adaptability of their Supply chain management.

This thesis will cover current Russian retail market situation; the main challenges of supply chain in Russian and major concerns regarding the Russian market demands.

This research focused on a Finnish non-grocery company Tokmanni ́s supply chain management adaptability to Russian retail market. Tokmanni is one of the largest Nordic non-grocery discount retailers. They aim their future market at west and central part of Russian. For retail business, a strong and steady supply chain is significantly necessary. Tokmanni own their professional supply chain management methodology and they update their IT system in the recent couple years. However, facing Russian retail market is a whole brand new challenge for Tokmanni. To make sure extend successfully, adaptability of their supply chain management for Russian market need to take a serious consideration.