Marketing Strategy: Case Study CitiusWiki ECM/ERP software
Akbar, Yasir (2012)
Kajaanin ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012110614945
https://urn.fi/URN:NBN:fi:amk-2012110614945
Tiivistelmä
Citius Group Oy came into being in March 2011 as a need for his parent company, whereas his parent company started doing his business since 1987 as a common software business. Citius Group main aim to build a software called CitiusWiki which will help a company to combine all its resources via cloud computing and especially in Enterprise Content Management (ECM) sector.
The main research conducted on Documentation tool and cloud services, which is an essential feature of CitiusWiki software. In which author tries to understand the need of the targeted companies of online-documentation.
Since the author has worked as a trainee in this company, Citius Group consigned the author to for analyzing the market situation in European market and to develop marketing strategy for its upcoming software named CitiusWiki.
The main research conducted on Documentation tool and cloud services, which is an essential feature of CitiusWiki software. In which author tries to understand the need of the targeted companies of online-documentation.
Since the author has worked as a trainee in this company, Citius Group consigned the author to for analyzing the market situation in European market and to develop marketing strategy for its upcoming software named CitiusWiki.