Marketing strategy for the case company “Restaurant Kinza”
Tarkovich, Filipp (2021)
Tarkovich, Filipp
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202103173487
https://urn.fi/URN:NBN:fi:amk-202103173487
Tiivistelmä
In this thesis, the definition and steps for drawing up a marketing strategy are given. A situational analysis was carried out for the case company, as well as the analysis of competitors and competition environment, analysis of strengths and weaknesses. Also, the elements of the marketing mix were described.