Social Media Marketing For Logistic Service Provider Operating In The B-To-B Segment : Which Social Media Channels Should Be Used To Reach Decision-Makers Of Custom-ers And Partners
Rekola, Janne (2021)
Rekola, Janne
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202103263890
https://urn.fi/URN:NBN:fi:amk-202103263890
Tiivistelmä
Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of marketing activities. The thesis's primary objectivity is to research if business-to-business professionals use social media as part of their work-life. If so, what the preferred social media channels.
The researcher used a deductive approach to conduct the thesis. The research made to collect the primary data applies both qualitative and quantitative methods, including an online survey and e-email interview for critical employees of the case company X. The researcher has gathered the secondary data for the thesis from various reliable sources, including both the internet and literature.
The thesis theory concepts include marketing basics, the concept of social media, and business-to-business digital and social media marketing basics. To make suggestions of digital and social media marketing, the researcher has also used an external service provider to conduct a quick SEO audit of the case company X and then uses the Smart Insights RACE-planning model as the platform for suggestions based on the research and theory.
The researcher used a deductive approach to conduct the thesis. The research made to collect the primary data applies both qualitative and quantitative methods, including an online survey and e-email interview for critical employees of the case company X. The researcher has gathered the secondary data for the thesis from various reliable sources, including both the internet and literature.
The thesis theory concepts include marketing basics, the concept of social media, and business-to-business digital and social media marketing basics. To make suggestions of digital and social media marketing, the researcher has also used an external service provider to conduct a quick SEO audit of the case company X and then uses the Smart Insights RACE-planning model as the platform for suggestions based on the research and theory.