Social media marketing & Kymenlaakso University of Applied Sciences
Larsen, Jacob (2009)
Larsen, Jacob
Kymenlaakson ammattikorkeakoulu
2009
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-200911205780
https://urn.fi/URN:NBN:fi:amk-200911205780
Tiivistelmä
Marketers today have faced the evolvement of social media marketing and the need for education in online marketing has increased. Kymenlaakso University of Applied Sciences has thought of entering different social media sites to be able to reach new applicants for their international courses and degrees.
The objective of the thesis was to achieve a better understanding of the social media network and to find out the differences between the old and new media strategies for being able to determine if Kymenlaakso University of Applied Sciences better could benefit from advertising and promoting themselves online.
The majority of the research has been of theoretical material which could bring opportunities and ideas forward and to find out how the social media landscape is built along with procedures companies need for entering.
The conclusion showed good opportunities for KyUAS to enter the social media network. The visibility of the University could grow fast along with better informational service in both text and graphics for foreign students who is considering of studying abroad or more specific, Kouvola.
The objective of the thesis was to achieve a better understanding of the social media network and to find out the differences between the old and new media strategies for being able to determine if Kymenlaakso University of Applied Sciences better could benefit from advertising and promoting themselves online.
The majority of the research has been of theoretical material which could bring opportunities and ideas forward and to find out how the social media landscape is built along with procedures companies need for entering.
The conclusion showed good opportunities for KyUAS to enter the social media network. The visibility of the University could grow fast along with better informational service in both text and graphics for foreign students who is considering of studying abroad or more specific, Kouvola.