A modular pop-up concept for Mádara Cosmetics
Reinikainen, Reetta (2021)
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105108139
https://urn.fi/URN:NBN:fi:amk-202105108139
Tiivistelmä
In this thesis, the key aspects of pop-up stores, their history, development and future are analysed through extensive literature research and put into practice in two pop-up store concepts for Mádara Cosmetics.
The research has shown that the layout, structure, modularity, and customer path are the fundamental components for a successful design of a pop-up store. It is also important to consider the visual and the acoustic aspects as well as the overall customer experience, seeing that a pop-up store is only a temporary showcase of the brand.
These findings were combined with Mádara's brand values, such as sustainability, all-natural ingredients, environmentally conscious, and luxury and were included into the design concepts for the pop-up stores. Furthermore, accessibility and ergonomics were taken into account.
The results show that a pop-up store does not have to leave out the visual aspect to be practical and ecological or vice versa.
The research has shown that the layout, structure, modularity, and customer path are the fundamental components for a successful design of a pop-up store. It is also important to consider the visual and the acoustic aspects as well as the overall customer experience, seeing that a pop-up store is only a temporary showcase of the brand.
These findings were combined with Mádara's brand values, such as sustainability, all-natural ingredients, environmentally conscious, and luxury and were included into the design concepts for the pop-up stores. Furthermore, accessibility and ergonomics were taken into account.
The results show that a pop-up store does not have to leave out the visual aspect to be practical and ecological or vice versa.