Global market development of grading scanners : FinScan Oy
Lavi, Joni (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105178908
https://urn.fi/URN:NBN:fi:amk-202105178908
Tiivistelmä
The purpose of the thesis was to study and define the patterns of change in the market for quality scanning equipment. The research results will be used for marketing planning purposes. The result of this study made it possible to map the market potential and competition of the grading- and quality scanners in selected regions.
Mission was to analyse the results of the sources used in the study and use those to calculate regional differences and predict the best market area for board and log scanners. Information was obtained through various research projects and studies. In the results, device and company names are encrypted for privacy policy and sources are hidden from the public version of the study.
FinScan Oy can utilize the results of the study for marketing purposes. Although the results of the study are older data, FinScan can check their market focus to see if it has been on the right direction on target areas. Accurate marketing focus improves sales efficiency and saves resources.
Mission was to analyse the results of the sources used in the study and use those to calculate regional differences and predict the best market area for board and log scanners. Information was obtained through various research projects and studies. In the results, device and company names are encrypted for privacy policy and sources are hidden from the public version of the study.
FinScan Oy can utilize the results of the study for marketing purposes. Although the results of the study are older data, FinScan can check their market focus to see if it has been on the right direction on target areas. Accurate marketing focus improves sales efficiency and saves resources.