Finnish Solid Fuel Grills to Florida, USA – Case Study: Carelia Grill
Kaasinen, Krista (2021)
Kaasinen, Krista
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105209888
https://urn.fi/URN:NBN:fi:amk-202105209888
Tiivistelmä
The aim of this thesis is to study the potential for a successful market entry into a new market for Carelia Grill, a Finnish company manufacturing solid fuel grills. The study focuses on the grill market of Florida and defines the key factors needed to succeed in the market.
The study was conducted using both qualitative and quantitative research methods. Primary data was collected through observations of the Florida grill market and interviews. Secondary data was collected from various sources, including statistics, articles, online sources, and literature.
The thesis consists of six chapters. First, the background, aim, methodology, and outline of the thesis are presented. Second, the thesis discusses entry modes of international business. Then, the business environment and the grill market in Florida is analyzed. Finally, a marketing and brand strategy for Carelia Grill is created, followed by conclusions.
The results of the thesis concluded that Florida is a potential market for Carelia Grill. The key factors for success in the market are branding and marketing communications. However, further research is recommended before entering the market.
The study was conducted using both qualitative and quantitative research methods. Primary data was collected through observations of the Florida grill market and interviews. Secondary data was collected from various sources, including statistics, articles, online sources, and literature.
The thesis consists of six chapters. First, the background, aim, methodology, and outline of the thesis are presented. Second, the thesis discusses entry modes of international business. Then, the business environment and the grill market in Florida is analyzed. Finally, a marketing and brand strategy for Carelia Grill is created, followed by conclusions.
The results of the thesis concluded that Florida is a potential market for Carelia Grill. The key factors for success in the market are branding and marketing communications. However, further research is recommended before entering the market.