Jyväskylän ammattikorkeakoulu - Selaus asiasanan mukaan "B2B branding"

    • BRAND IDENTITY AND ASSOCIATION STUDY : Case: Rollsteel Machine Oy 

      Niininen, Pasi (Jyväskylän ammattikorkeakoulu, 2013)
      Abstract The topic of the thesis is branding, brand identity and brand associations. It was assigned by Rollsteel Machine Oy Ltd., a manufacturer of industrial machinery in Kuopio, Finland. The research problem was to ...