Jyväskylän ammattikorkeakoulu - Selaus asiasanan mukaan "B2B branding"
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(Jyväskylän ammattikorkeakoulu, 2013)Abstract The topic of the thesis is branding, brand identity and brand associations. It was assigned by Rollsteel Machine Oy Ltd., a manufacturer of industrial machinery in Kuopio, Finland. The research problem was to ...