BUSINESS PLAN AND INSTAGRAM INFLUENCER MARKETING FOR CAFE X
Ansari, Chandni; Nazari, Lida (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052812217
https://urn.fi/URN:NBN:fi:amk-2021052812217
Tiivistelmä
Parenting seems to cause stress, loneliness, and depression among the majority of parents nowadays. A service that improves parenting experience can be a good business opportunity. The purpose of this thesis is to develop a business plan for opening a cafe called Cafe X that not only serves regular coffee and snacks but also offers a supervised play area for the children. Parents can enjoy coffee, or simply have carefree time while their children are looked after within the cafe by professionals.
To successfully establish and operate Cafe X, a solid business plan as well as good marketing strategy are must. Considering the target customers, social media platforms especially Instagram seems to align well with the marketing strategy. The thesis presents answers to two main research questions (1) what kind of business plan should be developed for Cafe X? and (2) how Instagram could be used for marketing Cafe X? Both qualitative and quantitative research are used in the thesis. Under literature review, relevant information is collected from books, articles, journals, and other electronic and non-electronic sources. In addition, surveys and interviews are also conducted to collect real life data. SWOT analysis and business model canvas are also used to concisely evaluate and present the business idea.
The thesis concludes that there exists a high rewarding business opportunity for Cafe X. A good business plan and marketing strategy, as presented in the thesis, can not only help establish Cafe X but also it can guide in successfully operating and growing the business.
To successfully establish and operate Cafe X, a solid business plan as well as good marketing strategy are must. Considering the target customers, social media platforms especially Instagram seems to align well with the marketing strategy. The thesis presents answers to two main research questions (1) what kind of business plan should be developed for Cafe X? and (2) how Instagram could be used for marketing Cafe X? Both qualitative and quantitative research are used in the thesis. Under literature review, relevant information is collected from books, articles, journals, and other electronic and non-electronic sources. In addition, surveys and interviews are also conducted to collect real life data. SWOT analysis and business model canvas are also used to concisely evaluate and present the business idea.
The thesis concludes that there exists a high rewarding business opportunity for Cafe X. A good business plan and marketing strategy, as presented in the thesis, can not only help establish Cafe X but also it can guide in successfully operating and growing the business.