Marketing strategy on the Instagram platform
Pham, Huyen (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021061115820
https://urn.fi/URN:NBN:fi:amk-2021061115820
Tiivistelmä
Since the rise of social media marketing, Instagram has become an important marketing platform for business. The research aims to provide in-depth knowledge about social media marketing and Instagram for business and then implement an Instagram strategy for the Company X account to reach more visitors and drive more sales. The suggestions for further research include research on how efficient the development plan is and different goals in the future.
The deductive research approach was used by mix-method. There are quantity and quality. The primary data is collected by interviewed customers who visited Company X, and data collected from Sale Manager Company X. The secondary data is drawn from a literature review—secondary data collected from existing sources such as books, articles, journals, and websites.
The critical finding obtained introduced what could be used to improve the Instagram of Company X to get the goals. By discovering the development plan, Company X will find the best method to communicate with customers.
The deductive research approach was used by mix-method. There are quantity and quality. The primary data is collected by interviewed customers who visited Company X, and data collected from Sale Manager Company X. The secondary data is drawn from a literature review—secondary data collected from existing sources such as books, articles, journals, and websites.
The critical finding obtained introduced what could be used to improve the Instagram of Company X to get the goals. By discovering the development plan, Company X will find the best method to communicate with customers.