Development of e-commerce for Kymenlaakso region wood interior materials production aimed at the Russian market
Ushakov, Maxim (2012)
Ushakov, Maxim
Kymenlaakson ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012112817045
https://urn.fi/URN:NBN:fi:amk-2012112817045
Tiivistelmä
This thesis gives an overview of the current state of wood decorating materials production and retail in Kymenlaakso region and lists the most significant players in this sector. As well as that, it describes Russian customers’ preferences as to wood decorating materials and proposes a possible trade scheme with e-commerce concepts to be applied for involving the companies in question of international trade with Russia.
The research was aimed at presentation of a clear picture of current situation of wood decorating materials production and retail in Kymenlaakso, description of the North-Western market of the Russian Federation as well as at the applicability of the concepts of e-commerce for attracting Russian customers. The research was conducted with the help of secondary information sources as well as an interview and a customer survey. The research type used was desktop research. It allowed to analyze the current case, to study the problem thoroughly and to suggest a possible solution of the problem.
The research showed that there is a demand for Finnish wood decorating materials among Russian customers, though there are inconveniences related to the purchasing process. The research strived to simplify the process of starting sales via Internet for Kymenlaakso-based producers and retailers and provided the principal model of the organization which would be in charge of Internet-based activities.
The research was aimed at presentation of a clear picture of current situation of wood decorating materials production and retail in Kymenlaakso, description of the North-Western market of the Russian Federation as well as at the applicability of the concepts of e-commerce for attracting Russian customers. The research was conducted with the help of secondary information sources as well as an interview and a customer survey. The research type used was desktop research. It allowed to analyze the current case, to study the problem thoroughly and to suggest a possible solution of the problem.
The research showed that there is a demand for Finnish wood decorating materials among Russian customers, though there are inconveniences related to the purchasing process. The research strived to simplify the process of starting sales via Internet for Kymenlaakso-based producers and retailers and provided the principal model of the organization which would be in charge of Internet-based activities.