Social media in resort business : case study: Intercontinental Phu Quoc Long Beach Resort
Nguyen, Trang (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021061516099
https://urn.fi/URN:NBN:fi:amk-2021061516099
Tiivistelmä
The thesis is made with the purpose to have better understanding of social media, the use of it as well as how it can be applied to a business using the SOSTAC framework.
The information written in the thesis is collected from various sources include mainly published books, online websites as well as the survey result.
The research method applied is quantitative method to analysing collected data from a questionnaire distributed to 98 respondents, who are originally guests from the resort. The analysis of the resort aimed to serve as a complimentary reference for anyone who would like to know more about the situation of social media in Vietnam as well as some social media insights into how a specific media resort case is working on their channels.
The information written in the thesis is collected from various sources include mainly published books, online websites as well as the survey result.
The research method applied is quantitative method to analysing collected data from a questionnaire distributed to 98 respondents, who are originally guests from the resort. The analysis of the resort aimed to serve as a complimentary reference for anyone who would like to know more about the situation of social media in Vietnam as well as some social media insights into how a specific media resort case is working on their channels.