The impacts of the COVID-19 pandemic on Finnish food delivery services
Nguyen, Quang Dat (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021061916415
https://urn.fi/URN:NBN:fi:amk-2021061916415
Tiivistelmä
The COVID-19 pandemic has changed the life of everybody in the world and greatly affect several industries, including food delivery industry. The thesis aims to find the change of people opinion regarding the usage of food delivery during the pandemic.
This thesis foundation comes from the theoretical framework which is the consumer behavior. The literature review is necessary for the author to have a thorough understand of the subject and also provides the fundamental information for the reader to understand the topic and the research question.
The empirical research of the study employs an inductive approach with a quantitative research method. The data for the research is collected through an online survey consist of six questions, the survey process transpired in three weeks and received 187 valid responses out of 203.
The study shows that the opinion of customers on food delivery has a remarkable change. Before the pandemic, food delivery service is a convenient option, but now it has become an essential service during the pandemic. Because food delivery help limiting human contact, it has a positive impact on limiting the spread of the virus. Though, the food delivery service platforms have to focus on improving their service to help ensuring the safety of the couriers and the customer satisfaction.
This thesis foundation comes from the theoretical framework which is the consumer behavior. The literature review is necessary for the author to have a thorough understand of the subject and also provides the fundamental information for the reader to understand the topic and the research question.
The empirical research of the study employs an inductive approach with a quantitative research method. The data for the research is collected through an online survey consist of six questions, the survey process transpired in three weeks and received 187 valid responses out of 203.
The study shows that the opinion of customers on food delivery has a remarkable change. Before the pandemic, food delivery service is a convenient option, but now it has become an essential service during the pandemic. Because food delivery help limiting human contact, it has a positive impact on limiting the spread of the virus. Though, the food delivery service platforms have to focus on improving their service to help ensuring the safety of the couriers and the customer satisfaction.