The importance of marketing in the music industry

Abstract

Author: Ekimov Mikhail Title of the Publication: The importance of marketing in the music industry Degree Title: Bachelor of International Business Keywords: Marketing, music industry, metal music, Behemoth This thesis is a study, analysis, and development of marketing campaigns for aspiring musicians The thesis will begin with a theory that includes the basic concepts, features, and concepts of marketing in the music industry. Next, the stages of the marketing campaigns of the successful band Behemoth will be reviewed and analyzed. Based on this analysis, it will be possible to under-stand exactly what actions made the band Behemoth successful. Next, a marketing strategy will be created for a budding and not very popular band, The Nomad. For this purpose, the musician of this band will be interviewed, on the basis of which the main marketing problems of the band and the direction of new strategies will be revealed. At the end of the work the main marketing cam-paigns for the development of the marketing strategy of the band at this stage will be made and their effectiveness will be evaluated. The main goal: to develop marketing strategies for aspiring music groups in the music industry. The main tasks: Learn the concepts, principles, and functions of marketing in the music industry and how to use them to create own marketing strategies.