Journey and practical experience to build and manage a sushi store chain in Finland : HuiHui company
Nguyen, Thi Kim Thoa (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021090117369
https://urn.fi/URN:NBN:fi:amk-2021090117369
Tiivistelmä
The world is constantly changing in terms of people, environment, society, politics. The pandemic is still complicated on a global scale, affecting many economic sectors. Many businesses need to have a constant rotation in strategic direction and the way to implement those strategies. According to the broad vision, the pandemic has affected to people, life, and the global economy. The restaurant business is considered relatively safe because of the increasing demand for food, especially human food. However, with the current situation of restaurants opening too fast. We must master the basic principles to improve competitiveness as soon as we step into the market, especially in the current epidemic situation. The perspective of businesspeople, it is not so bad if they know how process and solve problems.
Sushi has been the most popular food in Finland in recent years. Because of this, a series of sushi restaurants have opened to serve the needs of the people here. Sushi is a convenient, quick and nutritious food. Trends often emerge and aggressively, but they will also disappear very soon. That is why the organization, operation, and management maintain their form until now, which many people want to know about sushi restaurants.
The thesis describes most truthfully all the processes and how to manage and operate a sushi restaurant chain. Quantitative and qualitative methods are the two main methods in the theory. It analyses all information related to observations, interviews, surveys from the actual operation and management of 11 sushi stores in Finland. Besides, the research is based on the collected data and statistics from the market directly provided by the Huihui company. It gives the readers an indepth overview, and this thesis has provided the most accurate and specific information.
Moreover, the thesis describes strategies and experiences to attract, develop and expand the company. The ways to assert the position and distinctiveness of the company compared to other competitors.
Sushi has been the most popular food in Finland in recent years. Because of this, a series of sushi restaurants have opened to serve the needs of the people here. Sushi is a convenient, quick and nutritious food. Trends often emerge and aggressively, but they will also disappear very soon. That is why the organization, operation, and management maintain their form until now, which many people want to know about sushi restaurants.
The thesis describes most truthfully all the processes and how to manage and operate a sushi restaurant chain. Quantitative and qualitative methods are the two main methods in the theory. It analyses all information related to observations, interviews, surveys from the actual operation and management of 11 sushi stores in Finland. Besides, the research is based on the collected data and statistics from the market directly provided by the Huihui company. It gives the readers an indepth overview, and this thesis has provided the most accurate and specific information.
Moreover, the thesis describes strategies and experiences to attract, develop and expand the company. The ways to assert the position and distinctiveness of the company compared to other competitors.