Promoting Adventure Tourism and Developing an Adventure Product Program in India for the European Market
Singh, Harmanpreet (2021)
Singh, Harmanpreet
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021111820538
https://urn.fi/URN:NBN:fi:amk-2021111820538
Tiivistelmä
The objective of the thesis was to promote adventure tourism in India, especially in the Himalayan region as there is considerable potential but a lack of partners who can promote and further develop a product program for the international market. The goals of the thesis are to gain a deeper understanding of adventure tourism, identify the supply and demand aspects of adventure tourism in the Himalayas and to identify target customers. Furthermore, the thesis investigates available resources and destinations in the Himalayan Region and which destinations/ activities/ products may be suitable for adventure tourism, particularly in the North Indian State of Uttarakhand. Using data gained from the research, a final product will be developed with the support of the commissioning party DB trekkers (Travel Company), which will add to and develop its services and products to gain more customers and expand its customer segments. The final objective is to develop an adventure product program targeting specifically, the Western-European customer segment using the Service Design Toolkit.
This is an exploratory desk research based on data collected from the secondary data sources. There were restrictions in place due to the pandemic making it difficult to conduct interviews or gather primary data because of which, the secondary data from verified and reliable sources is used to answer the research questions including the availability of resources and adventure tourism options in Uttarakhand, the preferences and the interests of the European travelers in terms of adventure tourism and what are their expectations from an appropriate adventure tourism program that can address all these needs and expectations.
It was concluded from the research that the European market has a high potential because there are millions of people from Europe who make adventure trips to other countries every year. Therefore, the developing nations like India can take advantage of this opportunity to cater to the needs of the European customers by offering both soft adventure activities like bird watching, fishing, cycling and eco-tourism and the hard adventure activities like rock climbing, river rafting, canoeing, bungee jumping, paragliding, skydiving and zip lining. The adventure tour named 'Your extreme life with Unique Adventure Travelers' is designed to address these needs of the European travelers by offering them a unique experience that can be enjoyed by both leisure travelers and adventure tourism enthusiasts.
This is an exploratory desk research based on data collected from the secondary data sources. There were restrictions in place due to the pandemic making it difficult to conduct interviews or gather primary data because of which, the secondary data from verified and reliable sources is used to answer the research questions including the availability of resources and adventure tourism options in Uttarakhand, the preferences and the interests of the European travelers in terms of adventure tourism and what are their expectations from an appropriate adventure tourism program that can address all these needs and expectations.
It was concluded from the research that the European market has a high potential because there are millions of people from Europe who make adventure trips to other countries every year. Therefore, the developing nations like India can take advantage of this opportunity to cater to the needs of the European customers by offering both soft adventure activities like bird watching, fishing, cycling and eco-tourism and the hard adventure activities like rock climbing, river rafting, canoeing, bungee jumping, paragliding, skydiving and zip lining. The adventure tour named 'Your extreme life with Unique Adventure Travelers' is designed to address these needs of the European travelers by offering them a unique experience that can be enjoyed by both leisure travelers and adventure tourism enthusiasts.