Suggestions on consumer sales promotional techniques for Vietnamese restaurants in the Helsinki area
Le, Hoang Minh Thu (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021112120833
https://urn.fi/URN:NBN:fi:amk-2021112120833
Tiivistelmä
In the background of severe competition among various Vietnamese restaurants and the diverse dining cuisines in Helsinki's food and beverage sector, this thesis proposes a number of consumer promotion techniques to help Vietnamese restaurants in Finnish Helsinki region to increase their brand awareness and sales revenues. Furthermore, the thesis intends to assist Vietnamese restaurant owners in learning more about an important type of strategic advertising known as sales promotions.
To underlie this entire investigation, a theoretical framework was constructed. The author will describe and discuss the marketing mix, sales promotion, promotion and promotion tactics used in the restaurant industry, as well as how sales promotion affects a company's marketing strategy in terms of sales, brand recognition, and consumer purchasing behaviour.
The qualitative research approach was adopted to perform the research of this study. The author conducted interviews with two Vietnamese restaurant owners in the Helsinki region using qualitative approaches. The information obtained from the interviews is extremely useful and thorough.
According to the findings, there are five promotional techniques for Vietnamese restaurants that may be implemented, including price packs, discounts, sample meals, and customer loyalty stamp cards. These techniques have been carefully explained based on the study materials in the literature section and the data gathered from the interviews. There are also several other things to keep in mind while running promotional campaigns for restaurants in Finland, which are noted in the discussion session.
To underlie this entire investigation, a theoretical framework was constructed. The author will describe and discuss the marketing mix, sales promotion, promotion and promotion tactics used in the restaurant industry, as well as how sales promotion affects a company's marketing strategy in terms of sales, brand recognition, and consumer purchasing behaviour.
The qualitative research approach was adopted to perform the research of this study. The author conducted interviews with two Vietnamese restaurant owners in the Helsinki region using qualitative approaches. The information obtained from the interviews is extremely useful and thorough.
According to the findings, there are five promotional techniques for Vietnamese restaurants that may be implemented, including price packs, discounts, sample meals, and customer loyalty stamp cards. These techniques have been carefully explained based on the study materials in the literature section and the data gathered from the interviews. There are also several other things to keep in mind while running promotional campaigns for restaurants in Finland, which are noted in the discussion session.