Sustainability a business approach case : the non-alcoholic beverage industry
Ben, Brian (2021)
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021112221108
https://urn.fi/URN:NBN:fi:amk-2021112221108
Tiivistelmä
The thesis work studied the connection between sustainability and profitability of a business enterprise.
To approach the answer to the research question, the thesis report focused on the non-alcoholic beverage industry with its three leading companies to provide a more tangible practical implication. Thus, these companies have an exceptional market position regarding resources available, brand recognition, and influence as global employers, so their sustainability efforts significantly impact the economy, society, and environment. Moreover, the work reviewed the term sustainability from the three-pillar model and specialized in analyzing corporate sustainability. In order to provide a well-rounded research result, a survey for consumer buying behavior was conducted to study the influence of consumers on beverage businesses.
To conclude, the report shows that sustainability is not only a risk for businesses but a huge opportunity to build a resilient brand and robust business operations, leading to more profitability.
To approach the answer to the research question, the thesis report focused on the non-alcoholic beverage industry with its three leading companies to provide a more tangible practical implication. Thus, these companies have an exceptional market position regarding resources available, brand recognition, and influence as global employers, so their sustainability efforts significantly impact the economy, society, and environment. Moreover, the work reviewed the term sustainability from the three-pillar model and specialized in analyzing corporate sustainability. In order to provide a well-rounded research result, a survey for consumer buying behavior was conducted to study the influence of consumers on beverage businesses.
To conclude, the report shows that sustainability is not only a risk for businesses but a huge opportunity to build a resilient brand and robust business operations, leading to more profitability.