Creating marketing strategy for the clothing brand in Finland
Bryuzga, Pavel (2021)
Lataukset:
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021112621966
https://urn.fi/URN:NBN:fi:amk-2021112621966
Tiivistelmä
During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size brand were clearly explained.
For this research author gathered analysis of the scientific secondary data gathered from the book and previous thesis research connected with creating marketing strategy and consuming luxury good by different groups of clients.
Thesis work helped author to figure out key areas where team of Brand L. should concentrate during creating and developing process of marketing strategy. Research made a clear view to the demand estimation and view to Finnish fashion industry.
For this research author gathered analysis of the scientific secondary data gathered from the book and previous thesis research connected with creating marketing strategy and consuming luxury good by different groups of clients.
Thesis work helped author to figure out key areas where team of Brand L. should concentrate during creating and developing process of marketing strategy. Research made a clear view to the demand estimation and view to Finnish fashion industry.