Franchise as a business model: A comparative analysis between Russia and USA. Case: Senor Doner.
Makhrenskii, Boris (2021)
Makhrenskii, Boris
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021113022632
https://urn.fi/URN:NBN:fi:amk-2021113022632
Tiivistelmä
Franchising is becoming more and more popular in the world, mainly in the USA and the
Russian Federation. The thesis describes in detail the system of franchises, advantages, and
disadvantages for both sides (the franchisee and the franchise owner). A comparative analysis is
carried out between the two countries. The rules of franchising in both countries are described.
Examples of franchising companies, with an in-depth description of the grocery franchise
business and a real example from the Senor Doner case are given. The thesis aims to understand
franchising as a business model through a comparative analysis between Russia and the USA in
the case of Senor Doner.
Primary data was collected from interviews with franchise professionals. Secondary data
included literature review, authors’ experiences, statistics collected from articles, textbooks and
industry reports from which the reader will know more about franchise as a business, differences
between 2 countries.
Russian Federation. The thesis describes in detail the system of franchises, advantages, and
disadvantages for both sides (the franchisee and the franchise owner). A comparative analysis is
carried out between the two countries. The rules of franchising in both countries are described.
Examples of franchising companies, with an in-depth description of the grocery franchise
business and a real example from the Senor Doner case are given. The thesis aims to understand
franchising as a business model through a comparative analysis between Russia and the USA in
the case of Senor Doner.
Primary data was collected from interviews with franchise professionals. Secondary data
included literature review, authors’ experiences, statistics collected from articles, textbooks and
industry reports from which the reader will know more about franchise as a business, differences
between 2 countries.