Adding Online Event Features into Traditional Events
Jenkins, Jasmin Maria (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120323613
https://urn.fi/URN:NBN:fi:amk-2021120323613
Tiivistelmä
The aim of this thesis is to identify the features that are needed when adding online event elements into a traditional event. Finding solutions on how to develop traditional events into concepts that is heldable even when there would be restrictions as well as welcome new customer bases. With the developments event organizers should be able to welcome customers who are not able to join the traditional event due to transportation-, health- and/or incarcerated barriers. The results of this research will help event organizers to improve their product into a more flexible option for the customer as well as minimize the risk of needing to cancel the event in such cases as COVID-19.
The commissioner of the thesis is Wine & Fashion Pori which is a fashion show event held yearly in Pori, Finland. Ida Aaltonen who is the organizer of the event has faced difficulties to hold the event due to restrictions that the Finnish government has elaborated due to Covid-19 pandemic. The results and recommendations of the thesis are done to develop traditional event concepts into a more flexible concept for event attendances.
This thesis is a mixture of qualitative- and quantitative research. The data was gathered from interviews using qualitative analysis as well as survey using quantitative analysis. Theory of this thesis includes traditional events and online events.
The commissioner of the thesis is Wine & Fashion Pori which is a fashion show event held yearly in Pori, Finland. Ida Aaltonen who is the organizer of the event has faced difficulties to hold the event due to restrictions that the Finnish government has elaborated due to Covid-19 pandemic. The results and recommendations of the thesis are done to develop traditional event concepts into a more flexible concept for event attendances.
This thesis is a mixture of qualitative- and quantitative research. The data was gathered from interviews using qualitative analysis as well as survey using quantitative analysis. Theory of this thesis includes traditional events and online events.