Theatre as part of the experience economy
Levinson, Tatiana (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120724262
https://urn.fi/URN:NBN:fi:amk-2021120724262
Tiivistelmä
The thesis researches the role of theatre as part of the experience economy and justifies the creation of a new theatre venture in Finland. The thesis scope is to analyse the business side of the theatre to understand and distinguish the best practices internationally and to analyse the Finnish market in particular.
An understanding of the business processes in a theatre enterprise and potential success determiners in the peripheral service area is acquired through literature study. A foundation is provided of potential reasons Finland can be a market for a theatre business and such areas as sustainability and diversity in theatre are researched. To understand the current situation in the theatre and entertainment industry in Finland, existing demand and economic landscape, qualitative research in the form of theme interview is conducted among theatre professionals in Finland.
On the basis of the research a business plan is created including the framework for establishing a new theatre venture in Finland. The thesis opens the grounds for discussion of entertainment and culture in Finland.
An understanding of the business processes in a theatre enterprise and potential success determiners in the peripheral service area is acquired through literature study. A foundation is provided of potential reasons Finland can be a market for a theatre business and such areas as sustainability and diversity in theatre are researched. To understand the current situation in the theatre and entertainment industry in Finland, existing demand and economic landscape, qualitative research in the form of theme interview is conducted among theatre professionals in Finland.
On the basis of the research a business plan is created including the framework for establishing a new theatre venture in Finland. The thesis opens the grounds for discussion of entertainment and culture in Finland.