Side events in European Youth Olympic Festival 2022
Kumpulainen, Noora; Pulkkinen, Riikka (2021)
Kumpulainen, Noora
Pulkkinen, Riikka
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121325532
https://urn.fi/URN:NBN:fi:amk-2021121325532
Tiivistelmä
This thesis was a practice-based thesis concerning the event management in European Youth Olympic Festival (EYOF) in Vuokatti, Sotkamo. It was commissioned by the main event organizer Kainuun Liikunta (Regional sport association). The purpose of EYOF is to bring young elite athletes together and to promote the international relations between the European youth in the celebration of sports.
The purpose of this thesis was to create two different side event categories: for the athletes participating in the games and elementary school students coming to spectate the sport events. The side events were created to obtain additional value to the event and compose a festive atmosphere. As the event domain belongs under the Olympic brand such services in the event area are important increasing the quality and professionalism of the event service supply.
As the world of planned events is huge, the typologies of sport events were researched to form a sense of the nature of EYOF. Event management was studied through literature review and a suitable event management model was used in determining the operational and strategic functions of the side events for EYOF. The developmental task was approached in a holistic sense since customer experiences were examined through theoretical framework to understand the creation of suitable side event programme. It was also studied how free time activities and socializing with fellow youngsters affect commitment in sport.
The objectives were also to consider sustainable principles in event management of the side events since the commissioning party practices sustainable values in their events. At the present time sustainability issues have become a big trend that penetrates nearly all fields of business.
As the covid-19-pandemic caused postponements for the event, the outcome of this thesis was a side event manual which includes an activity description and instructions for side event implementation. Unfortunately, the implementation in practice was not possible in the schedule of this thesis.
The purpose of this thesis was to create two different side event categories: for the athletes participating in the games and elementary school students coming to spectate the sport events. The side events were created to obtain additional value to the event and compose a festive atmosphere. As the event domain belongs under the Olympic brand such services in the event area are important increasing the quality and professionalism of the event service supply.
As the world of planned events is huge, the typologies of sport events were researched to form a sense of the nature of EYOF. Event management was studied through literature review and a suitable event management model was used in determining the operational and strategic functions of the side events for EYOF. The developmental task was approached in a holistic sense since customer experiences were examined through theoretical framework to understand the creation of suitable side event programme. It was also studied how free time activities and socializing with fellow youngsters affect commitment in sport.
The objectives were also to consider sustainable principles in event management of the side events since the commissioning party practices sustainable values in their events. At the present time sustainability issues have become a big trend that penetrates nearly all fields of business.
As the covid-19-pandemic caused postponements for the event, the outcome of this thesis was a side event manual which includes an activity description and instructions for side event implementation. Unfortunately, the implementation in practice was not possible in the schedule of this thesis.