The ultimate marketing strategies to dominate the Vietnam's e-commerce market
Tran, Khanh Linh (2021)
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Lataukset:
Tran, Khanh Linh
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121526265
https://urn.fi/URN:NBN:fi:amk-2021121526265
Tiivistelmä
With the rapid development of the world and the global economy's modernization, many new models have come out, improved, and replaced the old models. For example, people nowadays start being familiarized with the new kind of market, E-Commerce, which is developing strongly and gradually replacing the traditional shopping market. This is the potential environment for many technology companies to create, build and dominate the shopping market.
Besides, marketing is one of the essential parts of the development of every company. And by way of using and applying a suitable and efficient marketing strategy, a company to stand firm in their market. There is one remarkable company that is doing a great job in using many different, creative and impressive marketing strategies to develop the online shopping platform and take the lead in the E-Commerce market in many Southeast Asia countries, Shopee.
This research aims to determine and sum up the core factors in the marketing strategies, did create and contributed to the recent success of Shopee is one of the vibrant markets in Southeast Asia, is Vietnam. And the final goal of this thesis is to help the technology companies in Finland, which are running the same company model as Shopee, have an open view, know more, and find suitable marketing strategies to develop and dominate E-Commerce marketing in Finland.
In this research, the data is mainly obtained from electronic sources such as books, company reports, articles, small research, and previous studies. And from the qualitative method, by way of investigating, and collecting information from Shopee’s customers in Vietnam.
Besides, marketing is one of the essential parts of the development of every company. And by way of using and applying a suitable and efficient marketing strategy, a company to stand firm in their market. There is one remarkable company that is doing a great job in using many different, creative and impressive marketing strategies to develop the online shopping platform and take the lead in the E-Commerce market in many Southeast Asia countries, Shopee.
This research aims to determine and sum up the core factors in the marketing strategies, did create and contributed to the recent success of Shopee is one of the vibrant markets in Southeast Asia, is Vietnam. And the final goal of this thesis is to help the technology companies in Finland, which are running the same company model as Shopee, have an open view, know more, and find suitable marketing strategies to develop and dominate E-Commerce marketing in Finland.
In this research, the data is mainly obtained from electronic sources such as books, company reports, articles, small research, and previous studies. And from the qualitative method, by way of investigating, and collecting information from Shopee’s customers in Vietnam.