Designing a strong Digital Branding Strategy for a Collective Living Startup: A Case company of Rond House Oy
Nguyen, Binh (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121626611
https://urn.fi/URN:NBN:fi:amk-2021121626611
Tiivistelmä
In this digital era, it is important for Rond House Oy - the case company - to have a strong online presence and an effective digital branding strategy to survive and stand out from the high competitive market. The main objective of this thesis was to study the existing theories and eventually propose a strong and effective digital branding strategy for the case company.
The author uses the theories, findings and academic resources of experts and data collected from interviews and qualitative research method.
From the research results, it was discovered that the case company needs a clearer and stronger digital branding strategy to make their online presence become a more valuable's asset that helps secure and strengthen their position in thi high competitive market. In addi-tion, it was found that Social Media and SEO are the most powerful and effective tools that make up a successful digital branding strategy.
Finally, a digital branding strategy for Rond House is proposed based on research results and adopted theories. The company can use this proposal as preferences in their digital branding execution.
The author uses the theories, findings and academic resources of experts and data collected from interviews and qualitative research method.
From the research results, it was discovered that the case company needs a clearer and stronger digital branding strategy to make their online presence become a more valuable's asset that helps secure and strengthen their position in thi high competitive market. In addi-tion, it was found that Social Media and SEO are the most powerful and effective tools that make up a successful digital branding strategy.
Finally, a digital branding strategy for Rond House is proposed based on research results and adopted theories. The company can use this proposal as preferences in their digital branding execution.