Market Entry Plan for a Digital Solution in Germany: Case company Innotect
Kymäläinen, Juuso (2021)
Lataukset:
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121726630
https://urn.fi/URN:NBN:fi:amk-2021121726630
Tiivistelmä
Due to the constant digitalization of the world, more and more solutions appear that
require less and less physical contact. One of the technologies to emerge from
digitalization is cloud computing. This thesis emphasizes bringing a cloud software
service that analyzes field devices, to a new market, namely the German market.
The thesis was commissioned by Innotect for a service named TeleCare. TeleCare is a
management and configuration service for field devices used in automation industries.
The goal for the thesis was to make a market entry strategy for TeleCare and evaluate
the effectiveness of the service compared to the competitors.
The research method for this research is of a qualatitative nature. The research was
collected using various business literature sources and internet-based resources. A
competitor analyzis was made. The results showed that Innotect would have significant
competitive advantage in the German automation industry if proper connections could
be built with the clients. In the future, more aggressive pricing could be utilized when a
large number of clients have been accumulated.
require less and less physical contact. One of the technologies to emerge from
digitalization is cloud computing. This thesis emphasizes bringing a cloud software
service that analyzes field devices, to a new market, namely the German market.
The thesis was commissioned by Innotect for a service named TeleCare. TeleCare is a
management and configuration service for field devices used in automation industries.
The goal for the thesis was to make a market entry strategy for TeleCare and evaluate
the effectiveness of the service compared to the competitors.
The research method for this research is of a qualatitative nature. The research was
collected using various business literature sources and internet-based resources. A
competitor analyzis was made. The results showed that Innotect would have significant
competitive advantage in the German automation industry if proper connections could
be built with the clients. In the future, more aggressive pricing could be utilized when a
large number of clients have been accumulated.