Applying the 4P’s Marketing Mix in Vietnam Hospitality Industry to attract European Tourists
Bui, Hoa (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121626546
https://urn.fi/URN:NBN:fi:amk-2021121626546
Tiivistelmä
Information Technology (IT) brings enormous benefits to the business world. It enables organizations to work more efficiently, maximize productivity, reach customers quickly, reduce operational costs, advertise, etc. Thanks to information technology, it is easier to communicate with customers. This provides businesses with the resources to communicate quickly and effectively.
Digital marketing is a current phenomenon and one of the fastest-growing industries in the world. Vietnam's tourism industry is being profoundly invested in to develop in order to attract leisure foreign tourists. Consequently, this thesis investigates the relationship between Vietnam's tourism industry and digital marketing.
The thesis aims to use the 4Ps marketing mix of digital marketing to attract international, especially European, tourists to Vietnam. The thesis will analyse Vietnam's tourism market and digital market, then use the 4P marketing mix to generate appropriate solutions. Another topic that needs attention is online European behaviour. Understanding customers' consumption habits is essential to promoting the most appropriate advertising and outreach strategy. The thesis is conducted in a quantitative method, using methods of collecting secondary data from the internet, books, statistics, etc. and primary data through a survey.
Digital marketing is a current phenomenon and one of the fastest-growing industries in the world. Vietnam's tourism industry is being profoundly invested in to develop in order to attract leisure foreign tourists. Consequently, this thesis investigates the relationship between Vietnam's tourism industry and digital marketing.
The thesis aims to use the 4Ps marketing mix of digital marketing to attract international, especially European, tourists to Vietnam. The thesis will analyse Vietnam's tourism market and digital market, then use the 4P marketing mix to generate appropriate solutions. Another topic that needs attention is online European behaviour. Understanding customers' consumption habits is essential to promoting the most appropriate advertising and outreach strategy. The thesis is conducted in a quantitative method, using methods of collecting secondary data from the internet, books, statistics, etc. and primary data through a survey.