Market Plan for Log Houses in Germany
Rouvinen, Rasmus (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121726627
https://urn.fi/URN:NBN:fi:amk-2021121726627
Tiivistelmä
Building has seen regional differences dating back hundreds of years, but since those barriers broken has the consumers picked up the trend for environmental friendliness and healthy living more than ever before. This has opened the market for log buildings in different forms and could be exploited.
The aim of the thesis is to create an entry plan and a sense of understanding of the market and its development. With the findings, it should be possible to breach in the marketplace and take a bigger share of the existing supply. The research is done in co-operation with experts in the field ranging from marketing specialists to salesmen in the country.
The entry plan includes the relevant pricing factors, modern day ways of promotion and the financial costs as well as positioning the unique supply offered on its place in the market.
Finally, the possibilities and methodology will be gone through how the thesis could be put in use.
The aim of the thesis is to create an entry plan and a sense of understanding of the market and its development. With the findings, it should be possible to breach in the marketplace and take a bigger share of the existing supply. The research is done in co-operation with experts in the field ranging from marketing specialists to salesmen in the country.
The entry plan includes the relevant pricing factors, modern day ways of promotion and the financial costs as well as positioning the unique supply offered on its place in the market.
Finally, the possibilities and methodology will be gone through how the thesis could be put in use.