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The Motivations of Catering Companies to Deliver Food to Elderly People

Donkor, Edward (2012)

 
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Donkor, Edward
Laurea-ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012120418144
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Laurea University of Applied Sciences Abstract
Laurea Leppävaara
Bachelor’s Degree Programme in Business Management




Donkor, Edward

The motivations of catering Companies to Deliver Food to Elderly people

Year 2012 Pages 48

The fact of the ageing population will affect almost every aspect of the lives of Europeans. For example, there will be changes in the way businesses operate and work is organized and changes in urban planning. Ageing population will also affect the introduction of new businesses and technologies to assist the ageing population, the design of flats, public transport, voting behavior and the infrastructure of shopping possibilities in the cities.

The main question in the research will be to determine whether the delivery of food to elderly customers provides an opportunity to the catering business. Qualitative method of research approach was used by the researcher to collect data and analyses. The qualitative method was in a form of in-depth interview, observation and document studies which was used to collect data from three catering companies in Finland. The research interviewed the owners of the companies, manager, chefs and administrator of the company.

The result of this research established that catering companies that deliver food to elderly people generally have an extra specialization and motivational factors which distinguish them from ordinary restaurant catering businesses. Some of the results obtained from the interviews revealed similarities and differences based on the personal views of the interviewees. It was concluded that the establishment of a catering company that delivers food to elderly people’s homes can be a lucrative business in the future when the customer base has increased. Most of the respondents are unwilling to go into such business at present, but hope to do so in the near future.

Even though the result of the research does not meet validity and reliability requirements, it was an interesting topic to discuss. It will also help catering companies to know the possibilities of starting this line of catering business in the future.















Key words Population, Population Ageing, Catering, Technology, Establishment and Entrepreneurship
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