How to promote Massidea.org to Nigerian universities to achieve cooperation in the future
Dike, Innocent (2012)
Dike, Innocent
Laurea-ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012121419482
https://urn.fi/URN:NBN:fi:amk-2012121419482
Tiivistelmä
This thesis concentrates mainly on international marketing, e-mail marketing and blogs. The main objective of the study is to ascertain how to create awareness of Massidea.org concepts among Nigerian universities using e-mail marketing. As well as to recognize the possible problems that can occur during the marketing process and to provide possible solutions and insights based on the business cultural ethics. Additionally, the study identifies different ways to contact Nigerian universities in order to set up collaboration in the future.
To collect data for the thesis project a qualitative research methods were chosen via a ques-tionnaire and a semi-structured interview. The method yielded profound information which assisted in generating better ideas on ways to present the proposal of Massidea.org successfully to the Nigerian universities.
The theoretical section of the thesis supports the empirical study and provides comprehensive information on such fields as international marketing, customer relationship management, international negotiation, social media, blogs and the use of e-mail (electronic mail) marketing in addition to providing common knowledge about the topic.
The thesis discusses the barriers that occurred during the research process and suggestions are given by the author on how to carefully particularly consider them and a conclusion is made. Also the process of contacting the universities in Nigeria is outlined and feedback was summarized.
The Massidea.org concept was adopted for the thesis, developed at Laurea University of Applied Sciences, and the thesis writing process was supported by the Massidea.org team.
To collect data for the thesis project a qualitative research methods were chosen via a ques-tionnaire and a semi-structured interview. The method yielded profound information which assisted in generating better ideas on ways to present the proposal of Massidea.org successfully to the Nigerian universities.
The theoretical section of the thesis supports the empirical study and provides comprehensive information on such fields as international marketing, customer relationship management, international negotiation, social media, blogs and the use of e-mail (electronic mail) marketing in addition to providing common knowledge about the topic.
The thesis discusses the barriers that occurred during the research process and suggestions are given by the author on how to carefully particularly consider them and a conclusion is made. Also the process of contacting the universities in Nigeria is outlined and feedback was summarized.
The Massidea.org concept was adopted for the thesis, developed at Laurea University of Applied Sciences, and the thesis writing process was supported by the Massidea.org team.