Developing a business plan for a company in Finland owned by foreigners. Case: Prime Sails Ltd
Honkonen-Kulagina, Alina Linda (2012)
Honkonen-Kulagina, Alina Linda
Laurea-ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012121719771
https://urn.fi/URN:NBN:fi:amk-2012121719771
Tiivistelmä
To establish a new company is challenging for any businessman or businesswomen. Starting up a company in a foreign country is twice is hard. The purpose of the thesis is to examine the factors that affect the success of a company newly-established by immigrants. These include such areas as good business plan, market research, cultural knowledge and awareness of the legislative environment.
The case study focuses on the company Prime Sails Ltd, which is a supplier of sails. The main objective is to study the difficulties expected when establishing a company in Finland by shareholders with a foreign background. The thesis also provides guidelines on how to make a business plan and establish a company. In addition there is information on the company history, a product and services description, a market analysis, a description of the partners and cooperation with other companies, the management structure, financial plan and also a SWOT analysis. The project investigated the marketing strategy, pricing, cultural issues, franchising company, competitor analysis, product description, brand building and contains an interview with one of the shareholders. A qualitative research method was chosen for this thesis. At the end there are recommendation for the company and conclusion.
Prime Sails is a franchise of the company Ullman Sails and therefore the thesis will concentrate on both companies. As Prime Sails implements the business methods and values of the franchisor, competitor analysis, product description and brand building description is presented for Ullman Sails. Ullman Sails represent an important area of focus in this thesis and more is explained in the empirical section of the study. At the request of the shareholders no financial statements are included in the thesis and a complete list of the company’s product range is given in the text and appendices of the thesis. The thesis focuses on the company’s growth, consistency, development and difficulties.
The case study focuses on the company Prime Sails Ltd, which is a supplier of sails. The main objective is to study the difficulties expected when establishing a company in Finland by shareholders with a foreign background. The thesis also provides guidelines on how to make a business plan and establish a company. In addition there is information on the company history, a product and services description, a market analysis, a description of the partners and cooperation with other companies, the management structure, financial plan and also a SWOT analysis. The project investigated the marketing strategy, pricing, cultural issues, franchising company, competitor analysis, product description, brand building and contains an interview with one of the shareholders. A qualitative research method was chosen for this thesis. At the end there are recommendation for the company and conclusion.
Prime Sails is a franchise of the company Ullman Sails and therefore the thesis will concentrate on both companies. As Prime Sails implements the business methods and values of the franchisor, competitor analysis, product description and brand building description is presented for Ullman Sails. Ullman Sails represent an important area of focus in this thesis and more is explained in the empirical section of the study. At the request of the shareholders no financial statements are included in the thesis and a complete list of the company’s product range is given in the text and appendices of the thesis. The thesis focuses on the company’s growth, consistency, development and difficulties.