Marketing Communications Research On Food & Beverage Outlets Of Moevenpick Hotel Saigon

Abstract

The purpose of this thesis was to conduct a marketing communications research on Food & Beverage Outlets of Moevenpick hotel Saigon. Besides, a short description of consumer rating on F&B service quality was other mission specifically assigned by the commissioned party. The research provided general information about both targeted potential customers from surrounding areas and current hotel guest and restaurant diner. Next was the analysis derived from the customer survey’s result, the ranking and comments on the goods and services quality provided by different 5 Moevenpick hotel Saigon F&B’s outlets namely Café Saigon, Cayda Café, Slate-the bar, Lotus Court and IKI. Afterwards, the study of marketing communications mix and current media with its effect was mentioned. An outcome of the research was the finding that the there are many potentials to increase profit by improving marketing communications productivity without increasing the investment cost. Thanks to technology advancement, integrated marketing communications could be well planned and implemented with the combination of both traditional and non-tradition media. The trend of online marketing communications was also captivated thanks to its efficiency and saving cost, resulting in a promising media channel.